Freedom First supports the work being done by community organizations to break down barriers, enable people to fully participate as local citizens, and help families achieve economic success and a better quality of life.

Our Focus Areas

Community and Household Economy
Activities, programs, and initiatives designed to improve the economic well-being of our local community and its citizens. Examples include poverty reduction, affordable housing, and financial education.

Health and Human Services
Activities, programs, and initiatives that contribute to an individual’s functioning in the local community addresses or prevents the onset of social, psychological, or physical problems or disabilities; or extends an individual’s ability to be independent or productive in our local community.

Arts and Culture
Activities, programs, and initiatives that increase access to and promotion of the arts and the development and enhancement of cultural identities in the local community. Examples include arts programs, diversity initiatives, and cultural events.

Boys and Girls Clubs of Southwest Virginia
Supporting the Money Matters program, in which teens and families develop financial literacy skills that can lead them to workplace readiness, lifelong financial stability, and overall success.

Huddle Up Moms
Supporting The Exchange, an educational series of open and honest maternal health panel discussions in the Roanoke Community in partnership with 5 Points Music Sanctuary.

New River Valley Agency on Aging
Supporting Supplies for Seniors, an ongoing distribution project that promotes dignity, provides infection control, prevents and eliminates foodborne illness, and brings a renewed sense of connection to homebound seniors throughout the New River Valley.

Wonder Universe
Supporting the Museums for All initiative for the New River Valley’s only children’s museum, allowing 700 children and adults in the community receiving SNAP/EBT and WIC benefits access to the museum for free (children) and significantly discounted (adults).

Franklin County Public Schools Educational Foundation
Supporting the Reality Store, an authentic and interactive experience for 525 eighth graders to learn how to make appropriate, realistic financial decisions

Sustainable Roanoke
Supporting the purchase of a box truck or large cargo van to facilitate its services, including transporting recyclables collected at events, plastic film collected in partnership with Carilion Clinic and other businesses, refill station products and equipment, and more.

Family Service of Roanoke Valley
Supporting critically needed mental health and wellness counseling services to residents of the Roanoke Redevelopment and Housing Authority neighborhoods.

Three smiling children hugging at the West End Center for Youth

Our community impact.

Freedom First's mission is Helping People Prosper - Helping Communities Thrive. See just how much we impact our community.

Collage of Freedom First employee portraits

Diversity, Equity & Inclusion

Learn about what Freedom First is doing to promote Diversity, Equity & Inclusion at all levels of the organization.

At Freedom First, we measure our value by how much we give back.