For the past few seasons, we’ve teamed up with Virginia Tech and Liberty University to turn first downs, free throws, and home runs into donations for local nonprofits. Through our Play for Purpose Program, we’ve donated over $100,000 to impactful, local nonprofits in our community and now, we want to make an impact with high schools in the communities we serve.


This Fall, we’re partnering with K92 Radio to find six local high schools to team up with for the Fall football season.


A winning school will be announced on-air each week from August 26th to October 7th (except the week of 9/30). The crew from K92 will head to the winning school’s home football game that Friday night and every first down the team earns during that game means Freedom First will donate $100 to a school club or team chosen by the school.


Help decide what schools we’ll head to!


Nominate your favorite local high school. We’re hoping to visit schools in the Roanoke Valley, New River Valley, and Lynchburg region. You can nominate your school of choice every week starting August 19th, 2024.
Play for Purpose is headed to area high schools this Fall! Nominate your favorite school today.

In 2023, Freedom First gave $38,250 in donations to Lynchburg nonprofits and community causes through Play for Purpose at Liberty University.
In 2023, Freedom First gave $30,800 in donations to NRV nonprofits and community causes through Play for Purpose at Virginia Tech.





At Freedom First, we measure our value by how much we give back.