Last year, Freedom First teamed up with high schools in the communities we serve to turn first downs into donations to support school clubs and teams. Last year, we donated over $14,000 to support student programs through our Play for Purpose program. This year, we’re excited to bring back our Play for Purpose program for the 2025 football season!


This Fall, we’re partnering with K92 Radio to find three local high schools to team up with for the Fall football season.


A winning school will be announced on-air every other week from August 26th to September 23rd. If your school is chosen one of those weeks, the crew from K92 will head to your home football game that Friday night. Every first down your team earns during that game means Freedom First will donate $200 to a school club or team of your choice. We’ll donate a minimum of $3,000, so the first 15 first downs are on us!


Help decide what schools we’ll head to!


Nominate your favorite local high school. We’re hoping to visit schools in the Roanoke Valley, New River Valley, and Lynchburg region. You can nominate your school of choice every week starting August 18th, 2025.
Play for Purpose is headed to area high schools this Fall! Nominate your favorite school today.

Take a moment to watch the 2024 recap to see how the donations benefited each winning school!







At Freedom First, we measure our value by how much we give back.