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Who We Are
Freedom First Credit Union

Who We Are

Who We Are
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Helping People Prosper — Helping Communities Thrive

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Most banks evaluate their worth by how much money they keep.
At Freedom First, we measure our value by how much we give back.

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Freedom First provides a wide range of banking services for people and businesses in the Roanoke and New River Valleys. What sets us apart is that our shareholders are our members — which means that we put your interests first. That means fewer fees, better interest rates, and quality local service. We are headquartered locally, and we invest in our community through our Impact Banking programs. That's why you can rest assured that when you bank with us, your money stays here — where it matters. We are truly the place where people bank for good.

Plus, you can enjoy peace of mind knowing that your deposits are federally insured up to $250,000 by the National Credit Union Administration and guaranteed by the U.S. government, just like a bank.

Red heart icon.Our Team
More than 180 people who embody our mission as they live, work, play, and serve in Virginia’s Valley Region. Freedom First staff, management, and all-volunteer board are dedicated to helping their fellow members prosper and helping their communities thrive.
Red shield icon.Safety & Soundness Guarantee
The National Credit Union Administration (NCUA), a U.S. Government Agency, insures your deposits up to $250,000 with the National Credit Union Share Insurance Fund (NCUSIF).
ATM & Branch Red map locator icon.Locations
With locations across the Roanoke and New River Valley, access to thousands of surcharge-free ATMs, and state-of-the-art online and mobile banking, our members enjoy convenient banking anytime, anywhere.

Our Member Area

We invite anyone who lives, works, worships, goes to school, or is involved with a charitable organization headquartered in our service area to open an account today.

  • Botetourt County
  • Craig County
  • Franklin County
  • Montgomery County
  • Radford City
  • Roanoke City
  • Roanoke County
  • Salem City

The Credit Union Difference

Credit unions are not-for-profit — so their number one concern is helping the people they serve. But the benefits of credit unions don't stop there.

Fewer fees, great rates, and local decision-making on loans are just a few of the ways being part of Freedom First benefits our members every day.

Check out how we've given back to the Roanoke and New River Valleys with our nationally recognized grants program, our academic scholarships, and some of our Impact Banking products and services.

In 2018, Freedom First employees took part in a year long effort to impact our communities. 324 volunteer hours and donations of $14,347 in donated goods benefited 6 non-profit organizations. They are; Children's Trust of Roanoke Valley, Transitional Options for Women, Family Promise of Greater Roanoke, SVH Services, Family Service of Roanoke Valley, and Ronald McDonald House Charities of SW Virginia

More than 54,000 people who live and work in the Roanoke and New River Valleys enjoy the benefits of membership every time they stop in a branch, log in to online banking, and use one of the thousands of free ATMs in our network.

Our 2016-2017 Community Impact Report Tells Our History of Giving Back to the Roanoke & New River Valleys.

View a full listing of our Products and Services:

Looking for a phone number, address, or other basic info?

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Freedom First is a member-owned, democratically operated, not-for-profit organization managed by a volunteer board of directors, with the specified mission of meeting the credit and savings needs of consumers, especially persons of modest means. The purpose of this Credit Union is to promote thrift among its members by affording them an opportunity to accumulate their savings and to create for them a source of credit for provident, business, or productive purposes.

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What is a CDFI, and how are they different from most big banks? CDFI stands for Community Development Financial Institution, and it is a special designation from the U.S. Treasury. This designation ensures that we put the community first by serving people who cannot access services at most banks, all while fostering economic growth by financing the local businesses you know and love.
A young woman stands on top of a rock in a shallow river, dipping her toes into the water.
Hop in, the water's fine.
Start a new financial adventure today with Freedom First.