OUR MISSION
Helping People Prosper — Helping Communities Thrive
OUR PROMISE
Most banks evaluate their worth by how much money they keep.
At Freedom First, we measure our value by how much we give back.
As a member-owned cooperative and Community Development Financial Institution, we want to help create a more inclusive society in which all people, regardless of color, are treated with dignity and respect and afforded equal opportunities.
Freedom First is proud to join our fellow members of the Credit Union Diversity, Equity, Inclusion (CU DEI) Collective in pledging to commit to positive change. We believe that diversity, equity, and inclusion are fundamental to a vibrant, relevant, and growing Credit Union Movement. Read the full joint pledge on the CU DEI Collective website. United with the Credit Union community, we stand together with the Black community against racism and its impacts.
WHAT WE DO
Freedom First provides a wide range of banking services for people and businesses in the Roanoke, New River, and Shenandoah Valleys as well as throughout Central and Southwest Virginia. What sets us apart is that our shareholders are our members — which means that we put your interests first. That means fewer fees, better interest rates, and quality local service. We are headquartered locally, led by a volunteer Board of Directors representing our community, and we invest in our community through our Impact Banking programs. That's why you can rest assured that when you bank with us, your money stays here — where it matters. We are truly the place where people bank for good.
Plus, you can enjoy peace of mind knowing that your deposits are federally insured up to $250,000 by the National Credit Union Administration and guaranteed by the U.S. government, just like a bank.
Our Team
Safety & Soundness Guarantee
Locations
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