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Who We Are
Freedom First Credit Union

Who We Are

Who We Are
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Branded Star Mark

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Helping People Prosper — Helping Communities Thrive

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Most banks evaluate their worth by how much money they keep.
At Freedom First, we measure our value by how much we give back.

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As a member-owned cooperative and Community Development Financial Institution, we want to help create a more inclusive society in which all people, regardless of color, are treated with dignity and respect and afforded equal opportunities.

Freedom First is proud to join our fellow members of the Credit Union Diversity, Equity, Inclusion (CU DEI) Collective in pledging to commit to positive change. We believe that diversity, equity, and inclusion are fundamental to a vibrant, relevant, and growing Credit Union Movement. Read the full joint pledge on the CU DEI Collective website.

United with the Credit Union community, we stand together with the Black community against racism and its impacts.

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Freedom First provides a wide range of banking services for people and businesses in the Roanoke and New River Valleys. What sets us apart is that our shareholders are our members — which means that we put your interests first. That means fewer fees, better interest rates, and quality local service. We are headquartered locally, led by a volunteer Board of Directors representing our community, and we invest in our community through our Impact Banking programs. That's why you can rest assured that when you bank with us, your money stays here — where it matters. We are truly the place where people bank for good.

Plus, you can enjoy peace of mind knowing that your deposits are federally insured up to $250,000 by the National Credit Union Administration and guaranteed by the U.S. government, just like a bank.

Red heart icon.Our Team
More than 200 people who embody our mission as they live, work, play, and serve in Virginia’s Valley Region. Freedom First staff, management, and all-volunteer board are dedicated to helping their fellow members prosper and helping their communities thrive.
Red shield icon.Safety & Soundness Guarantee
The National Credit Union Administration (NCUA), a U.S. Government Agency, insures your deposits up to $250,000 with the National Credit Union Share Insurance Fund (NCUSIF).
ATM & Branch Red map locator icon.Locations
With locations across the Roanoke and New River Valley, access to thousands of surcharge-free ATMs, and state-of-the-art online and mobile banking, our members enjoy convenient banking anytime, anywhere.

Our Member Area

We invite any person, business, or legal entity who lives, works (or regularly conducts business in), worships, or attends school in our service area to open an account today.

Freedom First's member service area map

Albemarle County
Parts of Campbell County Montgomery County
Alleghany County
Parts of Charlotte County Nelson County
Amherst County Charlottesville City Parts of Patrick County
Appomattox County Covington City Pulaski County
Augusta County Craig County Radford City
Bath County Floyd County Roanoke City
Bedford County Franklin County Roanoke County
Bland County Giles County Rockbridge County
Botetourt County Highland County Salem City
Buckingham County Lexington City Staunton City
Buena Vista City Lynchburg City Waynesboro City

The Credit Union Difference

Credit unions are not-for-profit — so their number one concern is helping the people they serve. But the benefits of credit unions don't stop there.

Fewer fees, great rates, and local decision-making on loans are just a few of the ways being part of Freedom First benefits our members every day.

Check out how we've given back to the Roanoke and New River Valleys with our nationally recognized grants program, our academic scholarships, and some of our Impact Banking products and services.

More than 54,000 people who live and work in the Roanoke and New River Valleys enjoy the benefits of membership every time they stop in a branch, log in to online banking, and use one of the thousands of free ATMs in our network.

Our 2018-2019 Community Impact Report Tells Our History of Giving Back to the Roanoke & New River Valleys. Click to Read the Report.

View a full listing of our Products and Services:

Looking for a phone number, address, or other basic info?

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Freedom First is a member-owned, democratically operated, not-for-profit organization managed by a volunteer board of directors, with the specified mission of meeting the credit and savings needs of consumers, especially persons of modest means. The purpose of this Credit Union is to promote thrift among its members by affording them an opportunity to accumulate their savings and to create for them a source of credit for provident, business, or productive purposes.

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What is a CDFI, and how are they different from most big banks? CDFI stands for Community Development Financial Institution, and it is a special designation from the U.S. Treasury. This designation ensures that we put the community first by serving people who cannot access services at most banks, all while fostering economic growth by financing the local businesses you know and love.
Read more on our accessibility statement